Branding.Now it's personal.
Whether thoughtfully building a new logo to start your business off right, or developing an existing brand, we're here to help you make your best impression. We bring passion and excitement to each step in the design process, we believe in the importance of collaboration, and we aim to make the process as memorable as the end results.
The Design Process
I spend time reviewing client information, then begin the research and brainstorming stage. I take into account competitors, market trends, product/service differentiators, the history of the business, the current brand, and the one aspired toward.
Sketching helps to explore every possible direction before choosing the most effective idea.
I normally narrow the design focus until I have three to four strong options for developing. The rendering stage involves taking these options and transferring them to Adobe InDesign, Illustrator, Photoshop, and finally Acrobat (for presenting).
The design presentation is supplied as a PDF file, with each concept shown in context, using digital mock-ups. Now it’s over to you, the client, to consider the designs and prepare feedback.
Following client review, I’ll either finalize the project, or make any revisions agreed upon. My main aim is to create a visual solution that works for many years to come. There’s always flexibility in my process.
Artwork is supplied via email and/or made available for download. Files will be high-resolution. I’m happy to cater to specific file requests. The work I create is used for a variety of purposes — websites, stationery, print and online advertising. Additional collateral is always an option.
What I offer doesn’t end once the final installment is paid. Should any design-related questions crop-up, I’m on hand to answer them, or to offer my opinion on how the new design has been applied. I can also help with sending your projects to print, or offer design assistance in whatever way possible.
- Logo Design & Branding
- Web Design
- Print & Digital Ads
- Brochures, Flyers, Postcards
- Vehicle wraps, signage & more
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