RARE Moving & Trucking

My relationship with RARE started in 2009 when Kamaul Reid, owner of a company called RARE Moving & Trucking asked me about designing a logo for him. It began with a few concept sketches and developed into a full identity and branding exercise. Together, we've designed everything from post-it notes, coffee mugs and trade show displays to storage pods, catalogs and a website. Over the last 6 years, RARE has grown into a successful national business.